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The art of negotiation: Six must-have strategies | LBS

The art of negotiation: Six must-have strategies | LBS

Beginner ⏱ 1 hours 📚 11 lessons 🌐 en 🏆 Certificate 📅 Last updated May 2026

London Business School professor explains reciprocity, social proof, and authority. Get the tactics that top negotiators use.

Introduction to the 6 interpersonal principles
Reciprocity
Commitment and consistency
Escalation of commitment
Preventing bias
Can we ignore sunk costs?
What is social proof?

4 sections • 11 lectures • 0.9h total length

  • Introduction to the 6 interpersonal principles Preview 2 min
  • Reciprocity 13 min
  • Commitment and consistency 8 min
London Business School

London Business School

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London Business School’s academic strength and global outlook drives original and provocative business thinking. We challenge conventional wisdom, enable the transformation of careers and organisations and empower our people to change the way the world does business.

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