About this course
You know that digital marketing and e-commerce are where the action is, but where do you start? This isn’t another theory-heavy course—it’s a hands-on curriculum developed by Google employees who actually work in the field. They’ve packed in everything from search engine optimization and paid advertising to email marketing and analytics. And it’s designed to take you from zero to job-ready in under six months.
Here’s what you’ll actually do: build a foundation in digital marketing fundamentals, then dive into e-commerce strategies that drive sales. You’ll work through real-world scenarios using Google tools like Ads, Analytics, and Merchant Center. By the end, you’ll have a portfolio of projects to show employers. No prior marketing experience needed—just curiosity and a willingness to problem-solve.
Who is this for? Career changers, small business owners, freelancers, anyone who wants to understand how online marketing really works. You’ll earn an industry-recognized credential from Google, and you’ll be ready to apply for entry-level roles in digital marketing or e-commerce. The course is self-paced, so you can fit it around your life. Ready to see what the hype is about?
