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Google Digital Marketing & E-commerce Certificate

Google's Digital Marketing & E-commerce Certificate

Beginner ⏱ 15 hours 📚 38 lessons 🌐 en 🏆 Certificate 📅 Last updated May 2026

Get job-ready with Google's own digital marketing & e-commerce certificate. Hands-on, self-paced, and free to audit.

1 section • 38 lectures • 14.7h total length

  • Intro to Digital Marketing & E-commerce | Google Digital Marketing & E-commerce Certificate 20 min
  • The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate 32 min
  • Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce Certificate 40 min
  • Measure Performance Success | Google Digital Marketing & E-commerce Certificate 20 min
  • Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate 37 min
  • Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate 38 min
  • Apply search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate 30 min
  • Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate 41 min
  • Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate 24 min
  • Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate 31 min
  • Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate 37 min
  • Paid social media | Google Digital Marketing & E-commerce Certificate 28 min
  • Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate 27 min
  • Introduction to email marketing | Google Digital Marketing & E-commerce Certificate 24 min
  • Types of email marketing | Google Digital Marketing & E-commerce Certificate 24 min
  • Useful tools for email marketing | Google Digital Marketing & E-commerce Certificate 29 min
  • Collect and analyze email campaign data | Google Digital Marketing & E-commerce Certificate 20 min
  • Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate 28 min
  • Use metrics from Google Analytics and Google Ads | Google Digital Marketing & E-commerce Certificate 22 min
  • Measure the success of marketing campaigns | Google Digital Marketing & E-commerce Certificate 19 min
  • Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate 30 min
  • Introduction to e-commerce and online stores | Google Digital Marketing & E-commerce Certificate 38 min
  • Learn about online stores | Google Digital Marketing & E-commerce Certificate 32 min
  • Ads and campaigns in e-commerce | Google Digital Marketing & E-commerce Certificate 39 min
  • Engage customers with an online store | Google Digital Marketing & E-commerce Certificate 17 min
  • Introduction to building customer loyalty online | Google Digital Marketing & E-commerce Certificate 32 min
  • Prep for jobs in digital marketing & e-commerce | Google Digital Marketing & E-commerce Certificate 30 min
  • Analyze trends for an online store | Google Digital Marketing & E-commerce Certificate 26 min
  • What Do Digital Marketers & E-commerce Professionals Do? | Google Career Certificates 8 min
  • Private video
  • What Makes Digital Marketing and E-Commerce So Exciting? | Google Career Certificates 12 min
  • What Jobs Are Available in Digital Marketing and E-Commerce? | Google Career Certificates 6 min
  • How To Best Prepare for a Job Interview | Google Digital Marketing & E-commerce Certificate 18 min
  • What Is E-commerce? | Google Digital Marketing & E-commerce Certificate 3 min
  • The Benefits of Selling Online | Google Digital Marketing & E-commerce Certificate 6 min
  • The Basics of Selling Online | Google Digital Marketing & E-commerce Certificate 5 min
  • How to Brand Your Online Store | Google Digital Marketing & E-commerce Certificate 5 min
  • How to Do Market Research for Your Online Store | Google Digital Marketing & E-commerce Certificate 3 min